SEO marketing
Optimizing for Artificial Intelligence

Generative Engine Optimization

Generative Engine Optimization (GEO) is a division of Search Engine Optimization that includes all the activities required for optimizing you for artificial intelligence agents such as ChatGPT, Gemini, Perplexity, Claude, etc.
Some people call this Answer Engine Optimization (AEO).
There are several aspects to being fully optimized for artificial intelligence. Here are some of the services we offer to accomplish this:
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Website Content
Content on your website needs to include answers to the questions people are asking these AI search engines.
We have tools to learn what those questions are for your industry and we can include that in your content.
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Technical Optimization
Certain technical enhancements to your website can facilitate the work of AI robots in crawling your site.
These include updates to your robots.txt file, installation of html tables, the installation of an llms.txt file, etc.
Website content management
Local Search
AI robots also draw information from online directories and customer reviews, so attention needs to be paid to local search and reputation management.
Reviews are especially important, and we can help with that, including helping you install tools that will encourage customer reviews.
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Social Media
AI robots also draw information from social media.
Professionally managed social media platforms by our social media experts can provide the input they are looking for.
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Staying Abreast of Changes
GEO is a rapidly changing area of internet marketing.
Part of the services we offer include staying abreast of all that is happening in this area and keeping you advised of any changes in strategy that could be helpful to your business.
One important thing to keep in mind is that GEO is in its infancy. While GEO services may not bring you a strong initial return, we believe that you will be best served by being an early adopter. Consider it an investment for your future positioning. Our data shows that, while AI-assisted searches are currently a fraction of all searches, their frequency is increasing steadily.
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