LATEST BLOG POSTS
Google Business Profile Posts
Posted by: kaycie
Google is strongly encouraging businesses to regularly post on their Google Business Profile (GBP). They are revamping the posting experience, ditching the old “Add Update” button for a sleek new “Posts” hub. This hub allows businesses to effortlessly create updates, offers, and events, making it easier to manage and edit existing content. The hub will […]
Reliability Issues in AI Search
Posted by: kaycie
It was as recently as March of this year that we first noticed from our client analytics that people were using artificial intelligence tools in searches, and their use is growing quickly. The most popular tool by far has been ChatGPT. AI tools like ChatGPT, gather information from multiple sources—websites, directories, reviews, and business profiles. […]
Search Engine Optimization in 2025
Posted by: David Hall
In the old days (pre-2012) there were certain tricks we could use to get top rankings in Google for a website. We were masters at those tricks and were able to get a #1 ranking for any client willing to pay us for the time and resources required. Those days are long gone. Google has […]
Is Google Business Profile Becoming a Social Media Platform?
Posted by: kaycie
Google just rolled out a new feature for Business Profiles called “What’s Happening”—and it feels a lot like a social feed. You can see the post on LinkedIn. This new section showcases your latest posts from your Google Business Profile (GBP) and connected social media accounts, special offers, and upcoming events—putting them front and center […]
The impact of font style
Posted by: David Hall
So what effect does font style have on people’s evaluation of the message conveyed in the writing? In Brainfluence, Roger Dooley’s landmark book on neuromarketing, he cites research by Hyunjin Song and Norbert Schwarz on the impact font style has on the way we perceive information. In 2008, they published a paper in the journal […]