My name is David Hall. I practiced dentistry in Iowa for over 20 years. In 1995, in the early days of the internet (there was no Amazon, no Google), I built a website promoting my dental practice. Through my study of search engine optimization, I was able to get strong rankings and within a few years I was able to attract patients from all over eastern Iowa and several surrounding states. In 2006, a colleague of mine who had moved to the Chicago area talked me into doing a website for her dental practice. I was able to get number one rankings for her for a number of search terms and she told me it was a great boost for her practice.
Encouraged by that success, I decided to make my services available to other dentists. The first few projects I took were so successful and I enjoyed it so much that the following year, 2007, I decided to launch a new company, and I called it Infinity Dental Web. In September, 2008, after having sold my dental practice, I moved to Arizona and in January, 2009, made Infinity Dental Web my full-time job.In 2022, I began exploring the idea of expanding the company into doing general business websites. We expanded our office space and in 2024 began launching a new brand, The Website Factory. In 2025 we renamed that brand Infinity Business Web We're leveraging the marketing, SEO, design, copywriting, and technical expertise developed over 18 years of doing high-end dental websites and making our services available to any business seeking to market on the internet.