The impact of font style
So what effect does font style have on people’s evaluation of the message conveyed in the writing? In Brainfluence, Roger Dooley’s landmark book on neuromarketing, he cites research by Hyunjin Song and Norbert Schwarz on the impact font style has on the way we perceive information. In 2008, they published a paper in the journal […]
Read More...The role of emotion in marketing
Watch the television ads by the big spenders—you’ll notice that almost all of them are geared to create an emotional impact. Effective marketing professionals understand that this is what works. Neuromarketing teaches us that emotional appeals work much better than logical appeals. (Neuromarketing is the science of applying studies of unconscious brain activity to marketing.) […]
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